For example, a search on a mobile device may show different results compared to a search on a desktop computer.
Device: SERP results can also vary based on the device being used to perform the search. For example, if a user is searching for a local business, the results will be different for someone searching from New York City compared to someone searching from Los Angeles. Location: SERP results can vary based on the location of the user performing the search. There are several conditions that can cause changes in SERP (Search Engine Results Page) results, including: These are some of the most common SERP features, but Google is constantly updating and testing new features, so this list may not be exhaustive. Shopping Pack: A group of products that appear on the SERP, usually in response to a search query related to a specific product. 
People Also Ask: A group of questions that appear on the SERP, usually in response to a search query related to a specific topic. Twitter Pack: A group of tweets that appear on the SERP, usually in response to a search query related to a specific topic or event. Top Stories: A group of news stories that appear at the top of the SERP, usually in response to a search query related to a specific topic or event. News Pack: A group of news articles that appear on the SERP, usually in response to a search query related to a specific topic. Local Pack: A group of local businesses that appear on the SERP, usually in response to a search query related to a specific location. Site Links: A group of links to specific pages on a website that appears beneath the main organic search result. 
Video Pack: A group of videos that appear on the SERP, usually in response to a search query related to a specific topic. 
Image Pack: A group of images that appear on the SERP, usually in response to a search query related to a specific topic. Knowledge Graph: A box that appears on the SERP, providing additional information about a specific topic or entity. Featured Snippet: A summary of the answer to a user's query that appears at the top of the SERP. Some of the most common SERP features include: Google SERP (Search Engine Results Page) features are the various elements that can appear on a Google search results page, beyond the traditional 10 organic search results.
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